Six months after the new China Trademark Law has been implemented, brand owners now have to deal with significant changes that provide not only benefits, like higher ceilings for damages and fines and greater protection against unfair competition, but also challenges, like the removal of the right to appeal against failed oppositions.

Topics for Discussion

In this seminar, we delve into the new law’s yin and yang, its tradeoffs and conflicts, the various expectations and uncertainties on the recent changes, and the need for refinement in China’s trademark strategies.

Implementing regulations

  • Use of trademark in China and issues surrounding OEMs
  • Revisions to China’s well-known marks
  • “Ambitious” examination timeframes
  • Damages for infringement
  • Wild Wild Web: Internet and IP issues in China
  • The new IP Court
  • Recent PRC trademark cases

Seminar Information

Date Tuesday, January 27, 2015
Time 9:00 ‐ 12:00(registration to start from 8:30)
Breakfast Seminar
Venue Baker McKenzie
Ark Hills Sengokuyama
Mori Tower 28F
1-9-10 Roppongi, Minato-ku
Tokyo 106-0032, Japan
Access Map(PDF)
Admission Complimentary
Language Japanese/English (all English sessions will have corresponding Japanese summaries.)
Registration Registration Form
Contact Tel: 03 6271 9900 (Akiko Yamashita)


Kensaku Takase
Partner (Tokyo)


Loke-Khoon Tan
Partner (Hong Kong)


Wency Yu
Associate (Beijing)


We will accept registration until close of business on Monday, January 19, 2015. However, space is limited, so please kindly RSVP at your earliest convenience to make sure you reserve your seat.

If you have any problems with the online registration, please send your contact information including your name, company name, title, address, telephone and fax numbers by e-mail.

Please submit your queries by e-mail.

We look forward to welcoming you and your colleagues.

Baker & McKenzie (Gaikokuho Joint Enterprise)






Baker & Mckenzie (Gaikokuho Joint Enterprise)


Kensaku Takase,Loke-khoon Tan (Baker McKenzie Hong Kong Office), Wency Yu (Baker McKenzie Beijing Office)

Practice Focus