The emergence of new interactive entertainment trends and technologies have resulted in opportunities. At the same time, the regulatory pressure on in-game microtransactions, particularly loot boxes, is increasing. Video game companies have experienced heightened regulatory scrutiny from a consumer, youth protection, antitrust, data protection and consumer law perspective, including around the use of big data, adtech, evaluation of player behavior, chat monitoring and novel ways of engaging with end users.

We assist the world’s leading mobile gaming companies, game distribution platforms, app distribution platforms, game developers, game publishers and AR/VR companies. Our experience means that we combine genuine specialization with a thorough understanding of key issues and market disruptions across the interactive entertainment sector.